DTRPG SRC Codes FAQ

What is an SRC Code?

DriveThru uses "source codes" to track the origin site of customers who make purchases from our marketplaces. Source codes can be any series of less than 32 letters and numbers and can be added to URLs (web addresses) that direct customers to DriveThru. When a customer clicks a DriveThru URL with a source code appended to it, our system remembers the source code and, if the customer makes a purchase, logs that source code with the purchase.

You may create any source codes you like, and the most useful codes will have meaning to you. You don't need to enter them anywhere on our site; just think of a series of letters and numbers and start using them on your URLs elsewhere, linking to DriveThru. If a customer comes to the site with a source code our database doesn't already know, it just adds the new source code.

How can I use SRC Codes?

You might announce your new product release in a community site forum. Naturally, you would like to see if anyone uses the link you post in the forum to come to DriveThru and purchase one of your titles. You might decide to create a source code like "CommunityForum1."

Then, you would locate the product page with your new release. In your browser’s address line, you simply append your code to the end of the URL, started off with a question mark (?):

?src=CommunityForum1

Let’s assume your product page has a URL like this:

https://www.drivethrurpg.com/product/451131/The-Roseville-Beach-Zine-Bundle-BUNDLE

You would then add the ?src=CommunityForum1 code to the end of that URL so that it looks like this:

https://www.drivethrurpg.com/product/451131/The-Roseville-Beach-Zine-Bundle-BUNDLE?src=CommunityForum1

You would then highlight that entire URL, copy it, and paste it into your post on the community forum (or use it as a hyperlink on a graphic or banner).

Note

If your URL already has code appended to it using a question mark (?), then your source code should instead begin with an ampersand (&) instead of a question mark.

For example, you might find your product page already has a URL like this:

https://www.drivethrurpg.com/product/451131/The-Roseville-Beach-Zine-Bundle-BUNDLE?manufacturers_id=23532

You would then add &src=CommunityForum1 to the end of that URL so it looks like this:

https://www.drivethrurpg.com/product/451131/The-Roseville-Beach-Zine-Bundle-BUNDLE?manufacturers_id=23532&src=CommunityForum1

How else can I use them?

You can use source codes for banner ads or search engine ads to determine if they are worth your marketing investment. Use them in your links to DriveThru on your website or even your signature line in forums or emails - wherever you create links to your products. When you link to DriveThru Marketplaces, it is almost always best to link people to your publisher page, product line page, or a specific product page rather than to the homepage of the store. That way, prospective customers will have an easier time finding your titles.

Source codes are stored for each unique customer for up to 7 days (or until overwritten by another source code variable). In this way, the customer’s return visits are also counted to the original source code for a full week.

Finally, you may use the reporting options here to see what sales you have received from various source codes.

Definitions of Common SRC Codes

Code Name

Notes
also_purchased
"Customers Who Bought this Title also Purchased" strip on any product page and a few other places
browse#
E.g., "browse54" -- Publisher link from Publisher browse menu on site's left margin - see two examples below
browse54
Publisher link from site left margin - in this case, Cubicle 7 (PID=54)
browse340
Publisher link from site left margin - in this case, Pelgrane Press (PID=340)
Bundle of Holding
From Bundle of Holding site or an ad for that site
by_author_of_product
"More from this Title's Contributors" strip on any product page and a few other places
by_the_fans
"By the Fans for the Fans" badge on front page
cab_col
"Customers Also Bought" section on Cart page(s)
DotD
"Deal of the Day"
dtrpg_newsletter
Generic code for links from RPG newsletter that don't have another code already
DTRPGTwitter
DTRPG's Twitter account
exclusively
"Exclusively on DriveThruRPG.com" strip on front page and elsewhere
FeaturedProduct
"Featured Product Message" on front page
fidXXXXXX
fid = "filter ID", XXXXXX = value of that filter ID on our site
FrontPage
General SRC applied to any purchase from a location on the front page if no other SRC is in place. Detailed explanation: We look at whatever SRCs were retained in the URL, and if none, then we look for a secondary one called "passthrough" (which is where we pass an SRC to PayPal and then they pass it back to us), and if neither of those is set, we use "FrontPage."
fp_u5
Front page "Hottest Under $5" strip
hottest
Front page "Hottest Titles" strip
hottest_filtered
Any "Hottest" strip under a specific filter, such as on a publisher page
hottest_small
"Hottest Small Press" strip on front page and elsewhere
legacy
From current legacy site outside of PHNX
newest_community
"Newest Community Content" strip on front page and elsewhere
newest_free_titles
"Newest Free and PWYW Titles" strip on front page and elsewhere
newest_print
"Newest Print" strip on front page and elsewhere
newest_recent
"Newest Titles" strip on front page and elsewhere
newest_since
"Newest Since Your Last Visit" strip on front page and elsewhere
Newsletter_DG
Newsletter: Link to sale guide page
newsletterDTRPG…
Newsletter: Newsletter bottom banner
Newsletter_FPW
Newsletter: "Free Product of the Week"
newsletter_freebies
Newsletter: "Free Product of the Week" or "Newest Free Products"
newsletter_new
Newsletter: "Newest Titles" section
Newsletter_OFT
Newsletter: "Other Picks" or "Also of Note"
Newsletter_PoW_system
Newsletter: "Pick of the Week", publisher or system name
Newsletter_PoW_text
Newsletter: "Pick of the Week"
newsletter_reviews
Newsletter: "Newest Reviews" section
pubbanner
PPP featured banner location at bottom of front page and elsewhere
recommendationsTestAB
"Personalized Suggestions" strip on front page and elsewhere
sgrc
"Sale Guide" (aka "On Sale Now") page link from front page
sistersite
Sister site logos on front page, left column, or elsewhere
sub
The "sub" tag indicates that the customer clicked through a "Follow Your Favorites" link, either from an FYF email or from the FYF field on our front page.
toppub
Publisher logos on front page, left column, beneath Browse menu
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