Sell Roll20 VTT Content on DriveThru

Create a one-stop shop for your PDF, Print, and Virtual Tabletop (VTT) Products. By cross-listing, you can sell Roll20 VTT Marketplace content on DriveThruRPG, the largest RPG download store, and sister sites like DMsGuild. Purchases unlock across sites, meaning your products will reach a broader audience and receive more sales opportunities – a win-win! 


General Questions

How do I participate?

To offer Roll20 VTT content, you’ll need a Roll20 Market Partner account. Find out more at https://pages.roll20.net/partners. For questions regarding the Roll20 Market Partner Application, see Applying to Sell on the Roll20 Marketplace Help Center article.

To sell your PDF, Print and VTT content on DriveThruRPG, you’ll need a DriveThru partner account. While logged into your customer account, you can then create a DriveThru partner account.

If you plan to sell Community Content (e.g., DMsGuild, Pathfinder Infinite, Miskatonic Repository content, etc.), you simply need a customer account. Each Community Content Program sets its own criteria for Roll20 VTT conversions; check our Content Guidelines for Community Content Programs to find details for your program.

What is Community Content?

Community Content Programs (CCPs) are programs that allow you to create content (adventures and locations; new monsters; character classes, archetypes, and backgrounds; etc.) using the intellectual property (IP) of some of your favorite games and settings. To learn more, visit our DriveThruRPG Help Center. Examples of CCPs include DMsGuild, Pathfinder Infinite, and Miskatonic Repository.

Which Marketplace will pay me?

Partners will earn royalties based on the Marketplace where the customer made the purchase. 

  • If the customer purchases the listing through the Roll20 Market, your Roll20 Market partner account will receive royalties. 
  • If the customer purchases the listing through the DriveThru marketplace, your DriveThru partner account will receive royalties to your publisher earnings balance. 
  • If you are a Community Content Creator, those royalties will accrue to your customer account balance.

Will the prices for items listed on DTRPG be limited by the minimum ($4.99 USD) set by Roll20?

We will not be enforcing DriveThruRPG products to price-match Roll20 listings at this time. We want Partners to experiment with bundle discounting to see what works best for their products!

My question isn’t covered here, who can I talk to for more information?

If you have yet to apply to be a Roll20 Market Partner, take a look at the Roll20 Partner Help Center for answers to many commonly asked questions.

For questions regarding DriveThru marketplaces, please submitt a request through our webform, or visit our Roll20 | DriveThru Discord server and ask there.


Roll20 Questions

Do I need a Roll20 Plus or Pro subscription to become a Roll20 Market Partner?

No! Plus or Pro subscriptions grant more storage space and provide access to Dynamic Lighting, but is certainly not a requirement for any of our Partners.

What are the different types of Roll20 VTT content?

Art Packs Game Addons and Game Modules Compendiums
Your art assets are directly uploaded to an item listing. When a customer buys your Art Pack, they will have access to each art asset within the VTT itself without requiring them to download and then re-upload them. We have several different categories of art listed on the VTT Marketplace and guidelines for making virtual assets can be found in the Creating Marketplace Content category on the Roll20 Partners Help Center.

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Instructions for how to convert your content can be found on the Creating Marketplace Content Partner Help Center page.

What is the difference between "Roll20 Marketplace and DriveThru Marketplace" items vs. "Supported Marketplace ONLY" items?

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These terms indicate where the product is listed for sale and what content policies must be followed. 

Roll20 Marketplace and DriveThru Marketplaces items can be sold on both the Roll20 Market and DriveThru marketplaces. Your item will be available for sale on the Roll20 Market by default, and you are provided a UUID code with which you can set the product up on a DriveThru marketplace.

Supported Marketplace ONLY items are not sold on the Roll20 Market, but allow for your Roll20 VTT content to be unlocked via certain DriveThru marketplaces. You should choose this item type if you are making Community Content for a program like DMsGuild, Pathfinder Infinite, Miskatonic Repository, etc. Activating a Supported Marketplace ONLY item on Roll20 will provide the UUID code necessary to sell the item via DriveThru.

Do I need to create a duplicate listing of my existing Roll20 product to list it over on DriveThru?

No! You can use your existing products that are already available on the Roll20 Market. These listings will have their own UUID (Universally Unique ID) numbers for the use of linking over onto DriveThru. 

You can find an item listing's UUID under the Approved and Active/Active-Supported tabs of your Roll20 Market Partner Item Management page. Access this by selecting “Manage My Items” from your account name dropdown on the Roll20 Homepage.

Can someone else convert my content for me?

We know content conversion can take a lot of time and effort. We’ve comprised this list of vetted third-party conversion contractors to help you out.

You may prefer not to have your own Partner account on Roll20 and instead have your third-party contractor create your listings within their existing Roll20 Partner account. The contractor will then provide you with your UUID(s) once your VTT product is activated.

You will want to address these items if you choose to go through a contractor for the creation and listing of your content on the Roll20 Market:

  • You must both agree that this is your preferred method of operation.
  • If the product is sold on the Roll20 Market, payment will go to the PayPal email submitted when you or the contractor applied for partnership. You will have to split payment from there.
  • If the sale of your product is still being conducted on the Supported Marketplace, this will not affect your payments. 
    • Optional: If your contractor also has their own account on the Supported Marketplace, they could manage and set up the title with a royalty split for your payments. 

Can I use content I’ve bought on Roll20 for my own conversions?

Per the Roll20 Merchant Agreement, sellers must only list for sale original artwork/content or commercially licensed assets for which they hold legal rights to release for profit. Any content that features another person's work without their knowledge and approval is prohibited. This includes free content you find on forums or anywhere else online! 

A complete list of available items, rules, and monsters that can be legally incorporated into your third-party content from the 5E OGL System Resource Documents (SRD) can be found in the Open Game License document

The content standards depend on the terms of the intended selling marketplace:

DMsGuild

Artwork from Wizards of the Coast's official D&D 5E compendiums cannot be used in your Roll20-connected titles. This includes Token and Journal artwork attached to the compendium pages you add to your games.

To mitigate that limitation, we have created DMsGuild Creator Resource Tokens for Roll20 from allowed older edition art for DMsGuild creators to use in their Roll20-connected titles. This token pack contains the DMsGuild Creator Art Packs in Token form. These tokens are licensed to use in Roll20 VTT content sold via the Dungeon Masters Guild program and published under the Community Content Agreement. The tokens are not licensed to be used for any other purpose. All art is owned by Wizards of the Coast.

Can I upload a PDF to my converted product?

No. PDFs cannot be included in your Game Modules or Addons at this time.

DriveThru Marketplace Questions

Do I need to create a new title on DriveThru for my VTT content?

We recommend setting up a new title listing on DriveThru for your Roll20 VTT content. For guidelines, visit our Set Up a New Title or Edit an Existing Title Listing Help Center article.

  Roll20 VTT Item Title Formatting

Be very clear in your title and description that the VTT item is the Roll20 version; best practice is to include a parenthetical “(Roll20 VTT)” or " | Roll20 VTT" at the end of the title when you create the listing.

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How do I connect my new title listing to Roll20 VTT? 

  1. Navigate to Edit a title listing page
  2. Select your title listing
  3. Under “Virtual Tabletop Connection” choose Roll20 
  4. Enter the UUID in the correct field.

How do I find the UUID for my Roll20 VTT title?

The product's UUID will be visible on your Item Management Page once it has been approved by Roll20 staff. You can find the UUID listed with its related product's name under the Approved and Active/Active-Supported tabs of the Item Management Page. Access this by selecting “Manage My Items” from your account name dropdown on the Roll20 Homepage.

What graphics can we use to indicate our title is Roll20 VTT content?

Visit our Roll20 and DriveThru Graphics help article for graphics you can use to indicate your title is a Roll20 VTT product. 

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Can I be an exclusive DriveThru partner and sell on the Roll20 Market?

Yes, DriveThru publishing partners can sell content on the Roll20 VTT Market while still maintaining their exclusivity status. To learn more, visit our Exclusive or Non-exclusive and How to Change Status Help Center article.

How will this affect my DriveThru title’s bestseller metal?

Since the Roll20 VTT DriveThru title will be a new, separate listing, it will not affect your metal status for any existing DriveThru listings. All Roll20 VTT listings on DriveThru sites have the same eligibility criteria as any other title for bestseller metals. More information can be found in our Bestseller Metals and How To Earn Badges help article.

Can I use the Complimentary Copy tool to send my cross-listed Roll20 VTT products to customers?

Yes! You can deliver complimentary copies of your cross-listed Roll20 VTT products to customers using our Complimentary Copy Tool.

How do I provide VTT content to customers who have already purchased a POD/PDF of my content?

If you would like to offer your VTT content at a discount to customers who have already purchased a POD/PDF of your content, create a bundle! Because of the way bundle pricing works, anyone who already purchased the PDF won’t have to pay for it again, and they will still benefit from any bundle discount on the VTT version in the bundle. 

For more on verification, visit our Partner Verification FAQ Help Center article.

If you want to help previous purchasers of your PDF out even more, price the PDF at its full normal price within the bundle, and have the 20% discount for the collective bundle price come entirely off of the VTT title instead.
 
If you would like to offer your VTT content for free to customers who have already purchased a POD/PDF of your content, you can do so using our Create special discounts tool. Once you’ve created a special discount, you can then email customers who purchased the POD/PDF using our Send email to customers tool. 
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