Creating a Great Product Description

Did you know customers love descriptions? They read them from top to bottom, no matter the length.

What can I do with Descriptions?


🎨 Add graphics to your product description, such as artwork, a logo, or your title font. Adding spreads pulled directly from your book is extra effective and a customer favorite. For a quick tutorial on how to add images to your product description, see below!

Alt Text on Graphics

When you upload an image into your description, you'll see a text box labelled 'Image Description' where you can add alt text. Under the 'Advanced Tab' you can add mouse overs, too. Alt text expands your audience and makes it more accessible to our friends!



🔗Add social media links to your production description! Most social media links are approved for inclusion, but please note you cannot add shortened links. Make sure to include the entire link for the social media website.

You can find the full list of approved URLs here (this also includes news sites)!


📼 Whether it's a review, a trailer, or a how to play, you can embed a Youtube video directly in your product description. This is a great way to demo your product and show off the best aspects of it to customers!


📝 What is the customer buying? There is SO MUCH you can tell the customer. Think of it as if you are a customer seeing your product for the first time. Here are a few questions to ask yourself:

  • What's the system?
  • What do they get?
  • Are there levels?
  • Are there maps included?
  • Did you link other similar titles in your catalog?
  • Did you include the general feel of the game?
  • What makes it different?
  • What makes it special?

It doesn't need to be a novel, but including more information for the buyer is best!

Positioning Statements

🗒️ This advice comes from Sadie Lowry, award-winning editor and writer for DMsGuild and a variety of amazing books in several industries.

Here are some example positioning statements at work:

  • "The essential beginner's manual on living a greener, healthier, and more self-sufficient lifestyle."
  • "Serve up comfort classic recipes for casual weekends with family and friends."
  • "A comprehensive and easy guide to bringing wild food indoors and new life to your cooking."
  • "Do-it-yourself décor inspired by iconic patterns, classic fabrics, sentimental items, and the Americana style."
  • "An irresistible photo collection of 70 rescued puppies in expressions of peanut butter bliss."

These succinct sentences are packed with information that tells you what the book is and why you want to have it.

Approach your product pages with a powerful positioning statement and then a bulleted list of what it has to offer. Make that information accessible. Be thorough, but clear. That product page is your first impression and so it needs to be readily clear what it is and why the customer wants it.


Footers can be images, links (within DriveThru sites and Roll20), or text that links to your other titles or categories on DriveThru and Roll20. You can make one footer and apply it to several titles (or just one!) and you can switch it out, too. This is a great strategy if you want to promote similar titles or categories, and if you have a new release you can quickly change the footer on all your titles to redirect there instead.


Here are a few examples below for inspiration:

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